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Women routinely have to spend more money, and more time, to make ourselves visually presentable and fit society’s basic expectations of grooming… And of course, women get caught in a very nasty double bind with all this. If we aren’t successful at fitting society’s beauty standards, we’re dismissed as ugly and boring; if we do manage to meet society’s beauty standards, we get dismissed as dumb, shallow bimbos. We’re valued for our looks, encouraged and indeed pressured to make ourselves beautiful and ornamental… and are then derided as shallow and vain for doing so.
 
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